We were given new briefs to choose from recently. My work load is currently piling up to a point of craziness and I am starting to stress. NOT GOOD stressing only waste's time. But i've got to keep going, the more I work at it, fingers crossed, the more I will get done. The new briefs look really interesting, particularly the Ted Baker window display brief! However I have decided to pick the Fedrigoni brief. It is is based around the company wanting to encourage more creative's to use their paper services, we are allowed to use any method we want to create our ideas, so it is a completely open brief, fun but alot of work because i feel like there are a million possibilities. However this is one of the aspects that has pursuaded me to do this brief, i'm hoping it will give me the chance to have a play instead of stressing about an outcome, although in the back of my mind I am still worrying about it but i really can't help it! I have been looking at work by Rob Ryan and Beatrice Cohen who's work I saw when I visited New York at the Slash paper exhibition at the Museum of Art and Design. I loved the work shown there, the intricacy of the design's on the paper is beautiful, a piece of Rob Ryans work is shown above. I think working in this style will work well for the brief because I will be able to create a message within the image and promote and show the abilities of the paper through my designs. However I haven't forgotten about the Ted Baker brief, with my main passion currently in visual merchandising I am waiting to tackle this brief for my personal project where I will have more time to focus on it and hopefully enter it for the YCN competition, I have never entered my work into one of these competitions but with a huge interest in the subject area i'm hoping that my enthusiasm and interest will show though my designs and enable me to enter. keep your fingers crossed!
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